Is this his road to recovery? Why is Tiger’s image suffering so much? Is it because he is in a different sport (as opposed to the NFL and NBA)? Do you agree that Tiger’s image should have been pulled off the market and do you agree that he should have lost his endorsements? Will he ever have the same appeal?
Tiger Woods speaking on his behalf about the incident on national television could be the beginning of the road to recovery for him. Since the incidents that occurred with Tiger Woods it was clear right away that it would hurt his image. The primary reason why I believe his image is suffering so much is because the companies Tiger represents are presenting him as a role model. For these marketers it would be hard to keep Tiger in their company and market him as a role model when he made unethical mistakes. These companies he represents probability believe it wouldn't be socially responsible to continue marketing him. I don't believe that him being a professional golfer, opposed to a professional basketball player, is the reason why his image is suffering so much. I believe for the time being Tiger Woods should be pulled off the market from what he did. For me personally, if I were marketing some kind of celebrity, they would have to only promote my product or service positively. If there were any negative issues coming along with this celebrity that could hurt the product i'm marketing, they would indeed be fired. I believe Tiger could eventually get the same appeal to the public that he once had. Everyone makes mistakes, his mistakes are just posted for the world to see because of his fame. With this short time period since the incident passed, I believe so many people already forgot about it. With that I come to the concusion that his reputation will be restored to what it once was. Do you believe that Tiger Woods' affair increased the profits for gossip programs such as "E!"?
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