Friday, January 29, 2010

This is in response to Jackie Higgins' post: The Four P's

The marketing mix does play a huge role in achieving a job. You touched upon many great points using the four P's when finding a job. "Place" as you stated is an important aspect to consider. As you said, one must figure out how far the job is from your home and what the cost from getting from point A to point B would be. Like you said, transportation is a factor depending on the location of the job. If you job is in New York City or Boston, it may be required to park on the outskirts of the town and take a train into the city. Not only would one have to worry about gas prices, but also the cost of the train as well. You stated a good point about promotion. If someone is shy and withdrawn, it may hinder their ability to get the job over someone else who is equal to you in qualifications. "Promotion" should be the time when the individual "sells" them self to the company that are trying to be apart of. Whether that be selling them self in a job interview or even on a resume. The last P to the marketing mix is price. I completely agree with your idea on "price". It is hard to talk about your salary with a potential employer but it must be talked about. Like you said, you do not want to work for nothing but at the same time, you don't want to seem greedy. I personally think salary should be talked about at the second interview with an employer. When do you think salary rate should be talked about with a potential employer?

Monday, January 25, 2010

The Four P's in Marketing

The four P's in marketing are relevant to any person seeking out a job. There are many different aspects to take into consideration when on the search for a career. When on the hunt for a job that person would labeled as the potential product to the company. The other three P's in marketing, place, promotion and price are important ideas every person must take into consideration when looking for a job or even getting a job offer.

Place, which is the second P of marketing is important to consider. Where the company you are planning to work for is located is a huge aspect to think about. For example, if I live in New Hampshire and get a job offer for Target five hours away, there would be many components I should think about. The first component would be the distance. Would I need to relocate? If, not how many miles would I be driving to get to this job? This brings me to intersect the third P which is Price. On top of the location, if I did end up driving to this job, gas would have to be an item I must consider. The price of gas and travel expenses would have to be considered if I were to drive to this location. Also, from the increased amount of driving to this job, expenses such as repairs would occur more often. The third P that one must consider when looking for a job is promotion.

Promotion is very important when finding a job. You must do you best to promote yourself in every way possible. During interviews and even just calling them to set up an interview, you must talk in a professional manor, giving the best impression possible. Not only should you promote yourself verbally, but also in a written form. It is important to promote yourself on a resume. By doing both the employer can see the personable side and the professional side to the potential employee. If society gets to the point where only online interviews are conducted, would the employer possibly get mislead without the face to face interview?