In response to Mallory Beam's post...

Do you feel as if marketers are going to become more ethically and socially responsible in the future or stay focused on strictly making money?

Marketing is all about getting your product or service out there and creating a way to attract their target customers. With marketing I believe it is very important to be focused on making money. If that wasn't the case many companies wouldn't spend so much money on their marketing department to get little or no return. At the same time marketers should be conducting in ethical and socially responsible behavior. Not everyone has the same prospective to socially responsible behavior. For example, some people believe it is not socially responsible to be a CEO of a cigarette company because the health risks associated in that industry towards their customers. But at the same time, some people may believe that his position an job industry is ethical. There are so many dimensions to ethics and social responsibility that it's hard to say if marketers will take the money and run or car about their customers. In my personal opinion I think within the laws and regulations in a company, it may force them to practice in a more ethical manor. A thing to think about with laws and regulations are the loop holes. I truly believe marketers can be ethical/socially responsible and still want a high return in profits. No matter what the unethical marketers will always be in our society unfortunately. Do you think marketers are always trying to find the loop holes to act socially irresponsible or, do you think they follow the laws and regulations of the firm to a T?

E-Marketing

Electronic marketing is increasingly becoming more and more popular over the years. The advancement in technology has helped the marketing industry greatly. According to Marketing Express, the percentage of U.S adults who use e-mail and search engines is 91%. Not only is almost everyone connected to the internet by the basics, but also for other miscellaneous reasons. A high percentage of U.S adults also use the internet to check the weather or even get directions off a website. (Pride, 72) Since people all over the world use the computer everyday, a door is opened up for electronic marketing. There are some things within the marketing mix that needs to be addressed with electronic marketing.

Place is an important aspect if one is going to take part in E-Marketing. Things that need to be taken into consideration when E-marketing is the target market. You must ask yourself where the product or service you are selling should be placed. This is important because you wouldn't want to market a product to someone who isn't interested. For example, if I were to market diapers, I wouldn't place my advertisement or marketing plan on a website for young kids. E-Marketing is more convenient than other types of marketing, and can be seen by millions of people. For example if there is an advertisement for a bank in Keene, N.H, someone in California definitely wouldn't see the advertisement. Also, E-marketing touches upon the price aspect of the marketing mix. The price to market online could possibly be less expensive than to market on a commercial or billboard.

Promotion is also important when it comes to E-Marketing. The company promoting the product must find a way to catch the attention of potential customers. This can be done in various ways over the internet. A company could even attach a game to an advertisement temping the viewer to click on it, then being brought to the product or service. Promoting your product online can actually be easier than any other way and can be seen by so many more people. A company could offer special offers and send their customers e-mail alerts about these special offers. Then the customer can buy the product or service at the click of a button.

All in all Electronic marketing did help the marketing world. There are some risks for the customers when it comes to electronic marketing. These risks would include something that seems something that it's not. For example my computer was infested with spyware. The program that infected me with the spyware was the program telling me to buy some type of anti-virus software. This is unfair for the customer, but the company can scam people into buying their product to rid what they in fact gave them. Do you believe these scams companies do to their customers is socially responsible marketing?