Saturday, May 1, 2010

In Response to Jackie's Post...


If you are just as shocked as me, read the article. There really are people like this out there that do take brand loyalty this seriously. What do you think? Do you know someone with a brand logo tattoo? Would you, yourself ever consider getting one?

The question I chose to respond to this week was an article Jackie talked about. In the article it talks about how people are actually putting band names on their body. And by body I don't mean their clothing but ink. The article talked about how people are so loyal to a brand that they would get it tattooed on their body. I do not think I would be so loyal to a brand to get their logo permanently on my body. For example, my favorite clothes brand is American Eagle. Their logo entitles a small eagle that is placed on almost all of their clothing. Just because that clothing is my favorite brand, I am not going to get it tattooed on my body. There are many different interests within people so I can see why someone may want to get a brand tattooed on them. I do know one person that has the logo for a band tattooed on their body. They still like that the tattoo and she didn't have any regrets. In a way this is a type of marketing strategy for the company's logo. For example the person I know that got the band logo tattoo, has it in a sport where it's visible in a bathing suit. In a way she is giving that band free advertising since many people at the beach would see it. All in all, I personally wouldn't get a logo tattooed on my body. The only type of tattoo I would get is something that actually means something to me. Do you believe that the people that get logos of company's tattooed on them do it out of impulse, or do you believe they truly showing brand loyalty?

1 comment:

  1. There are many reasons why I have the Apple Tattoo logo but brand loyalty is not one of them as I use Android. Btw, if you are going to swipe an image of the net it is usually common courtesy to give credit or link to the owner of said photograph. In this case me.

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