Laura, you have come up with some great points presenting environmentalism as a threat to marketers. I didn't really consider all the research, time and money to create more "eco-friendly" products. But at the same time, I feel businesses will still be highly profitable after they come out with their "eco-friendly" products. Like you stated people like to feel better about themselves by purchasing more "eco-friendly" products. This gives the company an upper hand when customers are purchasing their products. In my opinion, companies who are taking steps to go "green" are creating many more opportunities rather than threats in the marketing industry. For an example, when the new poland springs water bottles came out they were a big hit. Many of us students were buying this specific water bottle. Since poland springs ideas about the water bottles was a success, almost all of their competitors copied their ideas. I completely agree with your viewpoint about companies not going completely green. But, they are taking steps in creating a "greener" product in which they can market, creating a larger target market. Your question at the end of your blog is an interesting one. I believe the reason why it took businesses so long to take the initiative to help preserve the environment is because the current issues with global warming. As time goes on, more and more people are understanding the effects of greenhouse gasses on our environment, thus opening the door for marketing strategies for greener products. Do you believe companies are making "greener" products solely for the environment or to create more income?
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